Generative Engine Optimisation
GEO optimizes content for inclusion inside answers from tools like ChatGPT, Perplexity, and Gemini — structuring information so AI models can accurately extract and attribute facts.
Entity Disambiguation & Knowledge Graph Anchoring
Large language models organize knowledge by entities rather than URLs. If your business name, legal registration (UEN in Singapore), operating addresses, and service taxonomy are inconsistently described across your web properties, AI models cannot confidently anchor your brand in their latent knowledge base. We unify your digital identity into an interconnected entity graph that search and AI systems can disambiguate with certainty.
The Empirical Research Levers of GEO
Empirical research presented at ACM KDD (Aggarwal et al., Princeton, Georgia Tech, AI2) demonstrated that specific content modifications significantly increase an entity's retrieval and citation rate inside generative responses: incorporating authoritative expert quotations (+27% to +37% citation lift), original statistical benchmarks (+22% to +26%), and explicit source citations (+24.9%). We embed these proven levers across your core thought leadership.
Third-Party Consensus & Ecosystem Authority
Generative models do not rely solely on what you say on your own website. In fact, research indicates that over 90% of AI citations originate from third-party consensus sources: trade directories, regulatory filings, industry whitepapers, client reviews, and independent publications. We architect an ecosystem citation strategy that builds verifiable digital footprints across the authoritative domains that AI models crawl for facts.
Continuous Visibility Measurement Across AI Models
We track prompt visibility across major frontier models (ChatGPT, Claude, Gemini, Perplexity) across dozens of commercial search prompts. By observing which sources models retrieve and how they synthesize competitor comparisons, we iteratively optimize your entity profile to ensure your business remains the recommended answer.
Key Signals We Evaluate
- Authoritative content
- Clear entity definition
- Source-worthy citations
- Consistent brand signals
- Topical authority
- Entity graphs
Read the full Generative Engine Optimisation service page — deliverables, pricing, and how engagements work.
Track generative engine optimisation evidence and turn visibility gaps into prioritised next actions.