Clear facts before capital commitment.
We help businesses understand where AI can create real value before they commit significant time or money.
Bridging commercial strategy and AI readiness
Most companies don't need speculative experimentation — they need clear facts. They need to know whether customers and AI systems can find their business, why they may be getting overlooked, and where practical automation can actually reduce costs and save time.
We bridge commercial strategy and technical execution, giving business owners objective baselines, clear choices, and zero obligation to build what isn't worth building.
Founders & Leadership
InfinitusNow was founded in Singapore by Benjamin Tay and Zachary Tay. Together, we combine commercial strategy with software engineering to deliver end-to-end clarity.
Benjamin Tay
Founder & Commercial Strategist. Leads client discovery, business positioning, and ROI prioritization — ensuring all technical recommendations directly serve commercial goals and revenue growth.
Zachary Tay
Co-Founder & Technical Lead. Leads technical evaluations, structured data modeling, and integration architecture — ensuring solutions are robust, compliant, and accurately parsed by AI engines.
Three Working Principles
Observed data, not assumptions
All findings and scores are grounded in verifiable public data, technical audits, and observed live search snapshots.
Diagnostic clarity before build
The Assessment uncovers exact visibility gaps, allowing leadership to approve high-ROI implementations before ongoing DIP telemetry.
Compounding long-term value
We focus on clear business information, trustworthy public evidence, and continuous telemetry that compounds discovery value.
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