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ABOUT INFINITUS

Clear facts before capital commitment.

We help businesses understand where AI can create real value before they commit significant time or money.

Our Mission

Bridging commercial strategy and AI readiness

Most companies don't need speculative experimentation — they need clear facts. They need to know whether customers and AI systems can find their business, why they may be getting overlooked, and where practical automation can actually reduce costs and save time.

We bridge commercial strategy and technical execution, giving business owners objective baselines, clear choices, and zero obligation to build what isn't worth building.

LEADERSHIP

Founders & Leadership

InfinitusNow was founded in Singapore by Benjamin Tay and Zachary Tay. Together, we combine commercial strategy with software engineering to deliver end-to-end clarity.

Commercial Strategy

Benjamin Tay

Founder & Commercial Strategist. Leads client discovery, business positioning, and ROI prioritization — ensuring all technical recommendations directly serve commercial goals and revenue growth.

Technical Architecture

Zachary Tay

Co-Founder & Technical Lead. Leads technical evaluations, structured data modeling, and integration architecture — ensuring solutions are robust, compliant, and accurately parsed by AI engines.

CORE STANDARDS

Three Working Principles

Observed data, not assumptions

All findings and scores are grounded in verifiable public data, technical audits, and observed live search snapshots.

Diagnostic clarity before build

The Assessment uncovers exact visibility gaps, allowing leadership to approve high-ROI implementations before ongoing DIP telemetry.

Compounding long-term value

We focus on clear business information, trustworthy public evidence, and continuous telemetry that compounds discovery value.

Verified Company Details
Legal Entity:InfinitusNow Pte. Ltd.
Unique Entity Number (UEN):201725752N
Registration Location:Singapore (ACRA Registered)
Operating Region:Singapore & Southeast Asia
Leadership:Benjamin Tay & Zachary Tay
Engagement Model:Diagnostic check, client-approved implementation, and continuous DIP monitoring

Check Your AI Visibility

Understand what search engines and AI tools see about your business, then monitor your presence with DIP.

Check My AI Visibility See How DIP Works